Advance Equipment Launches New, Trade-Friendly Website

Advance Equipment launches a new website on. The site features extensive, well-organized product information to help trade workers take full advantage of the company’s high-quality, American-made tools.

The website, designed to have a more simple and intuitive user interface, uses the latest in mobile-friendly technology and displays beautifully on all major browsers.

Advance Equipment took the same approach to the website redesign as it does with its manufacturing: everything is created with the professional in mind. Product tagging and a website search make it easy to find whatever tool is right for the job — whether it’s for drywall, wallcovering or painting. The new website also features product and machine how-to videos, making it simple to choose exactly the right tool while knowing precisely how it will perform.

Advance Equipment has been manufacturing and selling tools in the U.S.A. since 1922. The company has built its reputation on high quality, high value  American made tools. Founded by carpenter and contractor August Wedekind, the company ensures each of its tools makes it faster and easier for trade workers to do their jobs, and to be confident their tools will perform day in and day out.

For over 92 years the company has grown its legacy in the heart of Chicago, and continues to be family-run in its fourth generation. While August Wedekind began his business making simple tools to put up wallpaper, the company now has a wide range of specialized wallcovering tools, as well as tools for painting and drywall.

For information on the company’s latest news and industry updates, visitors can go to the News section on the homepage of The new website makes it easy for users to share products and pages with others across their favorite social media network. The company’s website will also feature product giveaways in order so that trade workers can review the newest products from Advance.

Advance Equipment invites professionals and trade workers to give feedback on its new website by contacting

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